Mitos sobre blogs corporativos

FACT: Blogs are great search marketing tools that businesses can leverage to generate demand, acquire new business and humanize their marketing. Unfortunately, there are so many myths out there about business blogging, that it’s hard to get down to basics and understand why and how to effectively implement a blogging strategy. Be prepared to discuss the following:

MYTH: My Company doesn’t need a blog.
MYTH: We won’t be able to create and sustain content.
MYTH: My business doesn’t have anything interesting to write about.
MYTH: No one will find my business blogs.

fonte: Compendium Webinars